Facebook like button not updating
For Page owners and publishers, this data collection will also eventually make its way to Facebook’s analytics dashboard.So, just as today social media managers can monitor shares and likes of certain posts, they will be able to now get more granular data about how people are emotionally responding to content on the social network, which should also help Facebook in its bigger play for selling advertising and simply getting more relevant content to users.
Mobile is increasingly the default platform for more and more Facebook users, so the fact that some people don’t like to spend time tapping out responses on mobile handsets is an important thing to address for a social network that very much relies on user engagement to work as a business.
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(Those pointers appeared to be spot-on.) More generally, a small set of reactive emoji is definitely a familiar interface for online users: social networks like Path and sites like Buzzfeed already give users the ability to respond to posts with different reactions beyond simple likes and faves.
The new set of reactions will appear across both mobile and desktop versions of the app and on all posts in the News Feed — be they from friends, Pages/accounts you follow, or advertisers.